Image

Asahi

Cider market at competition risk in Asahi – CUB merger
2 weeks ago

Cider market at competition risk in Asahi – CUB merger

By  •  News

Industry body Cider Australia is calling on the ACCC to separately consider the cider category when reviewing the proposed acquisition of Carlton & United Breweries by Asahi Beverages.

Asahi and AB InBev-owned CUB announced the deal on 19 July. The ACCC will now consider whether the proposed merger should go ahead based on whether is likely to substantially lessen competition in the alcoholic beverage market. Read More