Industry body Cider Australia is calling on the ACCC to separately consider the cider category when reviewing the proposed acquisition of Carlton & United Breweries by Asahi Beverages.
Asahi and AB InBev-owned CUB announced the deal on 19 July. The ACCC will now consider whether the proposed merger should go ahead based on whether is likely to substantially lessen competition in the alcoholic beverage market.
After my years of badgering and terrible cider, Carlton & United Breweries have released a cider that contains apple juice. Yes, that’s right CUBs new cider; Bonamy’s Apple Cider, contains “whole pressed apples” and ” No concentrates and no added sugar”. So does that mean that the Bonamy is a good cider?
Little Green Sweet Apple Cider is the latest attempt at a “cider” by Carlton & United Breweries (CUB). The people who brought you the omnishambles that is Pure Blonde Cider. Just reading the side of the can will give you an idea about how clueless they are about what cider is and how apples work.
Carlton United Breweries’ low carb beer brand Pure Blonde has released the “Pure Blonde Crisp Apple Cider” low carb cider. Claiming 60% sugar and 50% fewer carbohydrates than regular cider. Wait what? What the hell is a regular cider? And exactly how much sugar is in Pure Blonde’s Cider?